bismillahirahmanirahim..

assalamualaikum..

for the first time in my life.. i wrote many entry for one days..huhu.. its okay..its just more about sharing and gain new knowledge..

insyaallah i will be a executive in strategic management and operation. ameen :)

orate, for this entry, i would like to sharing what i have learned before.. its about Strategic 

Planning Process: The External Environmental Analysis.

     The external environment represents factors which are beyond the control of an organization.

           It is divided into two categories:

           1. General environment

           2. Industry environment

       there are external environment :

   The general environment, also known as the macro environment, includes the environmental factors that have an impact on all organizations and firms within the company.

          Easily remembered by the simple acronym PESTEL

–P : Political factors

–E : Economic factors

–S : Sociocultural factors

–T : Technological factors

–E : Ecological factors

–L : Legal factors

 

example of  PESTEL ANALYSIS

 

 

Explanation one by one about PESTEL :

 

  1.Political and Legal Factors

Looks at how the government can influence organizations

Examples:

–employment laws

–environmental regulations

–competitive regulations

–government leadership

–tax policies

–quotas on goods produced

–consumer protection laws 

           

 2.Economic Factors 

~Unemployment rates

~Inflation rates  

~Consumer and investor confidence 

~currency exchange rates 

 

 

3.Socio-cultural Factors 

Concerned with society’s attitudes, cultural values and demographic

changes 

Include factors such as: 

–Demographic factors (e.g. population size and distribution, age

distribution, education levels) 

–Attitudes towards materialism, capitalism, free enterprise

 

 4.Technological Factors 

Include factors such as: 

–Rate of technology transfer 

–Energy use and cost 

–New products and services of competitors 

–Changes in Internet 

–Changes in mobile technology 

Technological breakthroughs can create new industries or create new

products and services which might render existing products and service

redundant.

 

5. ecological variables

Global Warming 

Sustainable Economic Growth 

Fossil Fuel Consumption 

Pollution of air & water 

Toxins in food and products

 

6. legal variables 

Minimum wages 

Price control act

 

 

mission settle :)

 

may ALLAH bless us and forgive us always..